News – High Times • March 25, 2020, 7:22 pm
While many industries have taken a considerable hit, the cannabis industry seems to be booming.
What Canadian cannabis firms got wrong and their path forward: Q&A with former Bacardi exec Rob McPherson
Marijuana Business Daily • March 25, 2020, 10:30 am
Large Canadian cannabis producers and their financial backers got a lot wrong in the lead-up to legalization. And not much has changed. Instead of focusing on consumer segmentation and proving out…